On today show we talked about the latest in real estate news including a story about some agents reveling in the demise of a real estate company. We had two interviews today, the first with Jennifer Allan with Sell With Soul about commission justification and second, Mark Hughes from Branded Cow Marketing. All of this and more on today’s episode of Real Estate Radio USA.
We started the show with a disturbing blog post at Agent Genius. It seems that some real estate agents are reveling in the demise of a real estate company. We talk about what that could mean to the industry and how that could be perceived by consumers.
Our first guest on the show today was Jennifer Allan from Sell With Soul. Jennifer joined us on the program after hearing another episode we did with Broker Bryant about commission justification. She spoke with us about what she does to justify the money she charges her sellers and also got into a discussion about the need and relevance of appraisers.
Our next guest on the program today was Mark Hughes from Branded Cow Marketing. Mark is the author of a new book titled, “Branding the Real Estate Agent, the complete guide to making it big in real estate“. Mark spoke with us about the book, his seven branding components of successful real estate agents, a new test he is putting together to help you discover your brand, and the difference between niche marketing and self branding.
I have to say hearing the attitude you and much of the media have is way off. I also don’t fully agree with Jennifer Allan. I think many investors think they can do it. I work with FSBO’s and deal with this attitude all the time, Bottom line it’s not working, not in this market and the agents who shouldn’t be in real estate are dropping out also.
Your investor homes would not hold a candle to my homes if you wer listed in the same price range. They may sell but I could sell the same home for more and as an investor it’s about net numbers. So yes, if you want to sell for less go FSBO, but I tell people choosing a bad realtor is not much better, but hiring a professional doesn’t cost you money, it makes you money. I would be happy to conversate with you about Real Estate Commission and if they are justified.
Also an appraisal is not a true value, it is like she said a justification but within a distance of comps, so if it goes to far out it can’t be justified, So homes sell within a range of comps. But you can hire 3 appraisers and 3 realtors and you will get 6 numbers in most situations. Wow, you guys need to talk to someone who can articulate the mechanics of our profession. It’s not a question of can you pay less, it’s a question of can you make the most when the smoke clears. That’s like asking if Michael Jordan is really worth 33 million, it’s subjective.
Anyway as to not type a long letter you can call me if you want some real conversation. 509-362-1966 but I call BS
Good guests with informative entertaining interaction. One of the better shows in June!
Wow, that Jennifer is a cool customer…What is most puzzling about the show hosts and I find this with most people who feel really really guilty about their own profession is how they “feel” listing agents are not worth 3%. They righteously expound that listing agents have so little time and expertise invested in marketing a home that they should handle a listing for a minimal flat fee. ON THE OTHER HAND…they will go into a little old ladies house and show her their “depreciating market” stats and their doomsday newspaper articles and try to buy her home at 50 or 60 sents on the dollar! In 20 minutes they leave with 10 years worth of equity! …These guys have “simultaneous” flip written all over them…gee they’re really WORTH the money they make on a flip!
Hi Mark,
Market got ya down? Not sure about who you are used to dealing with but we don’t feel the least bit guilty about whatw e do. Completely legal and ethical.
As for bilking little old ladies, your ignorance in this business is clearly exhibited.
Maybe if you educated yourself about the market and the business and had to obtain the knowledge of the business beyond the one week class you took to be come an agent, then maybe, just maybe in a few years of hard work you can even begin to comprehend how much you don’t know.
Until then, you may continue to hide behind the NAR and extract 3-7% of your seller’s money for putting a sign in the ground and entering some data on the MLS, (and you had the nerve to mention skimming equity) , while high-fiving your fellow crew members at Burger King as to a job well done.
Ding…better go Mark, someone’s at the drive thru window..and they do want fries with that!
What a moron!