Many consumers are looking to spend their money with businesses that have an alliance with a good cause. So going “green” or partnering with a non-profit will help you not only increase sales but let consumers know that you give back to the community. So if you want to make money on the Internet, or increase the revenue that you are generating now, find a good charity to partner with.
An Edelman survey found that 70% of consumers want to see the companies that they do business with spend more money giving back than on advertising.
“People all over the world are now wearing, driving, eating, and living their social purpose as sustained engagement with good causes becomes a new criterion for social status and good social behavior,” said Mitch Markson, Edelman’s chief creative officer, president of its brand consulting group and founder of goodpurpose. “This gives companies and brands associated with a worthy cause an opportunity to build long-term relationships with consumers that, in turn, allow them to feel valuable within their communities. People are demanding social purpose, and brands are recognizing it as an area where they can differentiate themselves and in many parts of the world, not only meet governmental compliance requirements, but also build brand equity.”
If you want to learn more about this survey and have an Interest in seeing how you can make money on the Internet, or more of it by being more socially conscious, then check out this article.
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