A recent Forrester Research study has concluded that over 80% of consumers will NOT pay for online content. Not sure you heard me…let me say it again. 80% of consumers say no to paying to read or access your stuff. If you are making an effort to make money on the Internet this might be real important information for you to know.
It’s funny, while newspapers and magazines and membership sites are trying, seemingly in vain, to monetize their wares, the consumer they are peddling to is telling them LOUDLY that it’s not going to happen.
So before you fall for that next email promising millions from auto-membership site riches…think twice. People may want the information that you have, they just don’t want to pay for it. So you had better be creative and learn to monetize it in other ways.
Check out the Forrester report here.
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