So you have decided that you want to make money on the Internet and that you are going to lay claim to your spot on the Information superhighway and rake in as much Internet money as you possibly can. So you start off a full of energy and grab a few CPA offers or delve into a few niche markets and wait for your millions to roll in but unfortunately nothing happens.

Could it be that you lack conversions and that your rise to be the next Internet millionaire is being impeded by the fact that your landing pages suck?

Well a recent studyby CrownPeak determined that 66% of Internet marketers don’t really know how to create landing pages that actually convert. While the study speaks about advertisers in general, the same malaise affects a ton of Internet marketers. They design great PPC campaigns and then have those campaigns directed to lousy landing pages or irrelevant home pages.

Not only are marketers not making any money, they are ensuring that they won’t. The data in the study was quite eye-opening.

“The goal of our study was to determine how smart holiday marketers are being with their online PPC spend, and the results were surprising,” said Jim Howard, CEO of CrownPeak. “By driving traffic to irrelevant content or the company’s home page, marketers are virtually guaranteeing that they aren’t going to convert Web visitors to buyers through online ads.”

What we all should know and what should be very obvious, is that if someone is searching for  “blue widgets”, they should be taken to a page that is promoting the very same “blue widgets”. What the study found is that for some reason most marketers simply don’t get what is considered to be a core strategy of Internet Marketing.

So when you wonder why you are enduring the dreaded “Google Slap” or why you’re pages don’t show up in the serps or why your offers aren’t making any money for you, now you know. If you plan on being successful in this business you have to design landing pages that are relevant and give the searcher what they are looking for. To do otherwise is pretty much a waste of time.

However there’s a bit of real good news in this study that you can see very clearly if you read between the lines. That is to say, with so many people screwing things up there exists a huge opportunity for you to generate massive profits if you take the time to learn how to design campaigns around relevant and consumer appealing landing pages.

So what kind of landing page are you going to design today?