Back in the 80′s when MTV launched you couldn’t go anywhere without hearing their marketing slogan…”I Want My MTV”.

Soon, it became immortalized in song by the band Dire Straits. It was haunting and compelling and now a couple of decades later everyone’s got their MTV. Too bad they don’t actually play music any more.

Now segue to the current day and the slogan might as well be “I Want My Internet”.  A recent worldwide study has concluded that the Internet has eclipsed television as the favorite medium of choice.

Syngate, a global marketing intelligence company with offices around the world conducted a study involving thousands of subjects in 11 different countries and 70% of those polled said they could not do without the Internet.

“It’s not just information and entertainment, it’s communication and networking,” said Synovate Director, Philip Shaw, of the British audience.

“The Internet’s multifaceted nature makes it more compelling. This is something that TV cannot match. Advertisers are increasingly moving marketing budget online. For now, they need to ensure campaigns are effectively integrated across all media but platform convergence means that we will soon cease to think of TV and the Internet as separate things.”