Most of us know the importance of being found in Google. It seems that whether you like it or not, you have Google as a business partner. Imagine how much of a traffic drop you would experience if you suddenly could not be found anywhere in their searches.
Well, no traffic means no money. Yes, there’s always Yahoo and Bing and of course you could always buy traffic, but I’m talking about the huge benefit of free organic traffic.
Life would pretty much suck if you couldn’t be found in Google. Well Hitwise did a survey that underscored just how important being found in Google is.
While both Yahoo and Bing experienced a minor drop of 1% each, Google actually rose 1% in the search volume as seen in data from 2009.
While that may not be that big a deal to you, here’s the stat that they found that you WILL want to take notice of. Google accounted for nearly 72% of all of the search traffic. Yahoo followed with nearly 16% and Bing and Ask.com brought up the rear accounting for the most substantial balance of search traffic.
So the moral of the story is this, make sure that you can be found in Google’s search rankings.
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