Are you employing a squeeze page as a part of your online marketing effort? Do you even know what a squeeze page is? Well, don’t sweat it, we’ll give you some info here that will give you a working knowledge on squeeze pages and their viability in today’s Internet marketing world.

So you always hear marketers, and would be marketers say that the “money is in the list”. That may indeed have been true in the past but people are becoming more and more immune to the daily email from 20 different marketers all pitching the next big thing.

I have a question from all of the marketers who are pitching the same crap over and over again. If I received an email from you last week, and you told me I had to buy this or that product to make money online, then why are you sending me an email telling me that product du jour is the next big thing?

Please…you’re emails are tired and now that everyone and their mother has a list, the squeeze page is becoming obsolete. Think I’m full of it? Then tell me why everyone is chasing a 1% conversion rate? Why would you get out of bed for a 1% conversion rate?

Oh yeah…I know why…because you need to continue to find more and more suckers to buy the products you are pushing. I think the concept of the squeeze page is a big fat FAIL. So does that mean that I think that email marketing is dead as well. No, quite the contrary.

You see, I believe that email marketing is a misnomer. I believe it should be called integrated relationship marketing. Well, that’s just a big phrase for what Seth Godin coined as permission marketing.

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.” – Seth Godin

We have decided to build a relationship via our use of the squeeze page. I would like to reward our readers and subscribers. By rewarding our readers we are using our email marketing as an extension of the content that they already find valuable. I’m not saying it’s valuable, they are telling us so by asking for more of it.

Has anyone that you have sent an email to told you that they want more of what you are offering? Imagine how that would fell. Imagine readers (customers) asking you for more information.

We are offering our readers a continuing wall of content. Educational and instructional both. We’re pretty sure they have some fun with it as well. Never do we make pitches or promote crap to them. When we have a product that we wish for them to view, they find it as an integrated component of the very content that they value.

So instead of using a squeeze page which everyone now recognizes as nothing ore than a sales pitch, why not engage your reader with valuable content that they find integrated therein? It’s easier than you may imagine. Once you have your reader’s attention and they anticipate your email, you’ll never need a squeeze page again.

If you’d like to know how we implement our content integration technique, simply watch the free video below.

Did you see how I just did that? Who needs a squeeze page?