Recently we have been using a killer ninja like marketing letter to reach homeowners in foreclosure. When I say this is ninja I mean like uber-ninja. It’s so much of a guerilla marketing tactic that I doubt most real estate investors would dare to use it.

However if you are involved in real estate investing to actually make money, then this is a serious ”take no prisoners” approach that will pay off in a BIG way.

Caution: The use of this letter is not for the meek and timid. Using this letter will piss off so many Realtors that you may have to watch yourself in line at the grocery store! Seriously…we have had some of the most vile emails and voice mails left by Realtors (you’ll see how fast the Code of Ethics goes out the window) that it would make your head would spin and even the most hardened Teamster blush.

But you know what…I don’t care. I am so tired of calling and emailing Realtors offer after offer and getting their pompous aloof attitude. You’d think that they were actually closing some deals. At least you would think so based upon the pablum they spew when their feathers get riled…and boy does this marketing letter get them riled up.

Now for the good news. We are getting an unbelievable response rate. So great that we can only send out 20 or so letters per week! What would you say if I told you that we get a 30-40% response rate? Yep…we get to speak to 6-8 homeowners per week who want and have to sell their home. How do we know they need and have to sell their homes? Because they are already listed! Told ya it was diabolical!

You see we drive the neighborhood we farm or do a search on Realtor.com and pull up the homes that are listed. Then we cross reference that with the foreclosure list from the Courthouse and BAM! Instant lead list of Sellers who want and need to sell their homes.

What makes it so easy is we give the homeowner the ammunition they need to expose their “Short Sale Expert Comelately” as being inexperienced and we impart a bit of scarcity by letting them know that we know when the bank is taking back their home and tell them they better call us before it’s too late.

I could go into more strategies…but I don’t think I will have to. You real estate investors out there who do this as a business will see the value in this piece. As for you agents who might get ticked off, don’t get mad at the playa…get mad at the game.

If you actually answered your phone and new how to perform comps you probably would close more deals but I don’t have time to hold your hand anymore and in our market, I don’t need you anymore either. So you brought this on yourselves!

Now before the lynch mob comes calling understand this. For nearly 3 years we have been writing and speaking to Realtors across the country and telling them that they needed to change things up and improve their proficiency. Some listened, most have not, and they just rely on a silly business model of getting as many listings as possible without any regard for actually learning how to increase closing efficiency.

So I think there has been plenty of fair warning. It’s money time and there is just too much opportunity in real estate investing these days. When we can make as much as $10,000.00 on a $30,000.00 house or as much as $100,000.00 on a $400,000.00 house, this is no time to be messing around with the weak or coddling the wicked.

So we’re going to take as many deals away from as many agents as possible, and from our efforts a couple of things will happen. Sellers will avoid foreclosure and some agents will be forced to step up their game or they’re going to starve. Either way we generate huge profits.

So here’s the letter to homeowners in foreclosure. If you use this letter you are admonished to tread carefully as undoubtedly some will strike out at you. But when you cash that check for 5 figures on your first deal, you’re not going to care one bit.

So let the games begin!

p.s. there are some really covert ways that you can implement in the utilization of this letter. Do you know how? I’d love to hear how you think that you could use this letter so feel free to leave a comment below.

oh yeah…I almost forgot, we have charged as much as $1,000.00 to develop a marketing piece for our clients. So this one is a real gimme and I hope it helps you make some money out there.   

 UPDATE: Here is the short sale letter / postcard that some marketing minded agents asked to take a look at for their business campaigns.

2nd Update: We have unleashed this marketing campaign in earnest. Check out this article for more information. 

Can new program curb foreclosures? Sarasota Herald-Tribune, There already are about 4.5 million homeowners in foreclosure proceedings or 90 days delinquent on their mortgages. Preventing even a fraction of potential … 

New mortgage plan still has holes, White House concedes Hilton Head Island The effort to have banks forgive principal gives greater incentive for homeowners in foreclosure-troubled states such as California, Florida, …

Aurora Buys, Fixes, Flips Foreclosed Homes KMGH Denver, Garcia said it’s no coincidence that where the city has fixed up property, nearby homeowners are doing the same thing.

Give homeowners a break Long Beach Press-Telegram, … than to force a foreclosure. However, the state government sees that debt relief as some sort of income on which former homeowners ought to pay tax. …