I often read about how social media is so great and how if you’re not engaged then you’ll fall behind in business. For a long time I have been resistant to such talk because it simply made no sense.
We have 13,000 or so Twitter followers but for the life of me I would not be able to tell you if a single one of them have bought one of our products as a result os reading our tweets. Conversely, there haven’t been a whole lot of conversations that I’ve been involved with either.
The whole social media thing has been well, to say the least, a bit of a yawn fest…that is until a couple of days ago. You see lately there has been just one topic of conversation that anyone really gave a hoot about down here in South Florida.
And unless you’ve been in a cave somewhere you know that conversation was about the “Decision”. As a big Miami Heat fan I was all smiles and hi-fives about LeBron James signing with the Miami Heat.
So I was talking to anyone and everyone about it. I even wrote a post about LeBron James signing with the Miami Heat on one of our other sites.
It was then that it struck me. It’s like I was becoming an older and more straight…a lot more straight…like way more straight, Perez Hilton. I became a celebrity gossip hound for a day.
Our site got thousands of visits as a result of the article and my tweet thingy went ballistic! It was then the light bulb went off. On the strength of one tweet and one article I sold a boatload of merchandise and made a good 3 figure sum on my adsense earnings.
Wow…almost a grand on one measly article. Well now I know why. I was talking and conversing to a HUGE audience that had an opinion one way or another about LeBron James. Not just any opinion, but a PASSIONATE opinion.
Since then I’ve experimented with a couple more articles and tweets about stuff that people were passionate about and you know what? In addition to making even more money we garnered a ton of traffic.
So what’s the takeaway…well if you are spending your time talking with the same old people in the same old corner of the room and wondering why social media doesn’t work well maybe you need to change your attention and talk about things people are passionate about.
Here’s a question. Would you want to talk to you? Seriously. When’s the last time you had a conversation about something passionate to both you and the person you were talking to? While I am surely no threat to the guys at TMZ, I now have learned how to easily dominate my local market and some very prime national markets by simply knowing what conversations to engage in.
Trust me, talking about real estate is one of the most boring conversations to have. And maybe only a handful of people at any one time even give a crap about it.
So what are you going to do to get the conversation going to your benefit? Leave a comment as I’d love to know.
And to the Cleveland Cavaliers…sorry ya bunch of losers…it’s game on with the Heat and LeBron, Dwayne and Chris now!
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