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Mouth to Mouthpiece Resuscitation

March 15, 2008

Things are slow, nobody is doing anything and the phones are dead. I think I’ll take off and uh, work from home, i.e.watch Oprah, for the rest of the day. I hear that from agents every day. My canned response to that is “did you know you can call out to potential clients on the same phone?”

Are the phones dead in your office? Do you find yourself “working” being ready to answer anyone’s questions if and when they call? Then pick up the phone and call someone. I know there is a potential problem with the Do Not Call List. But there are a lot of exceptions. Spend a little time educating yourself as to what you can do. Read the Law. Did you know you can call on business people? Go to a home show and pick up some cards. Landscapers, pool installers, builders, etc. Call them. Ask how you might be able to help their business by sharing your data base with them.

I have a couple of insurance agents that I send letters out to both their clients and mine. I do all the letters. I tell my clients how much they have saved me and a couple of my other clients. Theirs say the same about me. They offer clients the opportunity to call me or to even meet me in their office. I again do the same for them. Both of us follow up to make sure that they got the letter. Let them know we are thinking of them and close by saying “do know anyone that I may be able to help?”

I know it is hard to get started, but if you make an appointment in your planner to call just two people from your sphere of influence every day and ask if they know someone who may need your help you will be amazed at how things pick up.

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Wayne Malcomb

About the Author:

Wayne Malcomb is the Broker/Owner of Niagara Frontier Funding & Realty, serving both Niagara and Erie counties of Western New York.

Wayne is called upon as the local expert for newspapers and radio shows including his own weekly radio show on WLVL 1340.Wayne follows the theme of Sy Syms, "an educated consumer is our best customer."

When asked what sets his company apart, Wayne said, "We use a combination of technology and one stop shopping to reduce both time and expense per transaction, which saves the average customer $3,200."Do you know anyone who could use an extra $3,200?"

If you need real estate sales or financing information in Western New York call Wayne Malcomb at
800-216-6829 or visit him on the web www.niagarafunding.com.

You can also email wayne at wayne@niagarafunding.com.


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Comments

2 Responses to “Mouth to Mouthpiece Resuscitation”

  1. Bettina on March 15th, 2008 9:33 pm

    Hi Wayne,
    You are the man! Great advice. I would like to share my referral script. I ask, ‘”I just got the greatest new house for sale! Out of all the people you know who do you think would be the next person to: need a bigger house, 4 bedrooms, a pool, is getting married etc, etc.?” It makes them start going thru everyone they know in their head when they hear “out of all the people you know” and gets them thinking. If I asked, “Do you know anyone, etc.” I found this more general and more likely to get a ” No but if I do, I will call you” response.” I have tried both ways and the more specific, “Out of all the people you know, etc. ” gets me more likely candidates. Give it a try. “It’s not a bad market. It’s a pro’s market.” Kuumbaya LOL

  2. Rafael Cortes on March 15th, 2008 9:50 pm

    I discover your website 3 weeks ago and I have become addicted to your site. Congratulations I needed this 8 years ago. By the way your link to the National Do Not Call Law does not work. Here is the correct web address http://www.donotcall.gov when you visit the site click on the navigational link called “More information”. Then click on the link “Information for business” and then click on the link ”
    Who May or may not call”
    Who is covered by the national do not call Registry?
    Answer: The National Do Not Call Registry applies to any plan, program or campaign to SELL goods or services through interstate phone calls. This includes telemarketers who SOLICIT consumers, often on behalf of third party sellers. It also includes sellers who provide, offer to provide, or arrange to provide goods or services to consumers in exchange for payment.
    Note: the national do not call registry does not limit calls by politicalorganizations, charities or TELEPHONE SURVEYORS.

    This means that any business can call provided the call is a survey, and when it comes to real estate sales, the survey call is one of the most powerful methods for prospecting new buiness. You can call without fear of a fine if the call if really for the sole purpose of cunducting a survey. Do not ask for business or offer your business, just call to do a survey. Six questions, thats all.
    1. Who does the grocery shopping in your household?
    2. What kind of loundry detergent do you normally use?
    3. Which supermaket you mormally shop?
    4 Do you own or rent your home?
    5. Are you planning on selling in 3, 6 month or a year?
    6. Do you know of anyone planning on selling soon?
    Thank you for participating in this survey if you give give your name, and address you’ll recieve valuable discount coupons that you can use anytime and never expire.
    Follow up with the promissed coupons. I do a lot of telephone calling and guess what? People are very friendly, very seldom do I find a rude person.

    Is true business is bad if you don’t call or knock on doors. A Realtor or a real estate investor must create the habit of prospecting everyday and everywhere.

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