What About Customer Service And Employee Satisfaction?
May 8, 2008
As HomeGain makes its foray into the Web 2.0 world we have been asked “What took you so long?” The answer is simple … we believe a business’s primary concern it to satisfy the needs of your customer base and to make sure you provide an enjoyable and challenging work environment for your employees.
These two goals come first. The creation of buzz is secondary.
HomeGain created recently the HomeGain Agent Blogging Network that gives our Source4Sellers customers free blogs. We did this not to create buzz (although we did generate a fair amount) but to meet the customer demand for such a product.
We strive to meet the needs of our customers. Our customer is the real estate professional. We feature real estate agents prominently in an ad free environment. We promote the value of working with Realtors on HomeGain.
HomeGain employees, including myself, speak to Realtors every day. We want to know how they are doing, what their markets are like and in general how we can improve our products and services to make them more successful.
“On a given day, the Account Management and Training teams reach out to more than 300 of our customers.” says Matt Malmgren, Senior Manager of Client Services. This is time spent educating our customers on not only how to be successful with HomeGain, but with Real Estate in general. On these calls, we’ll discuss everything from follow up strategies for dealing with today’s online consumer to what it takes to have an effective website. Keeping our customers successful and transacting is our priority.”
HomeGain is not interested in creating cool features to drive page views so we can sell advertising. We want HomeGain visitors to connect with Realtors. We want visitors to HomeGain.com to fall in love with our Realtor customers, not our web site features. We think with our Agent Blogging Network, we have found a way to make Web 2.0 advance that goal.
Louis Cammarosano
General Manager
Homegain.com
Comments
Got something to say?