About the Author:
Jennifer Allan is a top producing real estate broker, a published author, a speaker and a trainer. She has written five books about the business of selling real estate, including her flagship book: Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect. Her book shows new agents how to jumpstart their career so that they can experience success before they become discouraged and risk being just another real estate statistic.
Jennifer began her writing career after ten years of selling real estate successfully in Denver, Colorado. She was dismayed at the low level of professionalism she frequently encountered in the real estate industry and, with her "soulful" message, hopes to encourage the real estate community to self-correct the negative stereotypes of the profession.
She is a regular columnist at Realty Times and RE/MAX Times, and one of the industry's most popular bloggers. She recently rejoined her former RE/MAX office as a broker associate and is thoroughly enjoying dividing her time between real estate sales, writing, and coaching.
To learn more about Jennifer's books and philosophies, please visit her website at http://www.sellwithsoul.com/.
“So, What is a GOOD Real Estate Agent?”

“So, What is a GOOD Real Estate Agent?”
I recently did a presentation for a local (Denver) real estate company on Prospecting without a Sales Pitch. When I got to the part about why I think it’s more important to be a good real estate agent than to be a good real estate prospector, a hand went up in the back of the room. Read more
Arguing Will Get You Nowhere Try This Instead

We real estate agents like to argue with our clients. Oh, we don’t call it arguing, we call it “advising,” “persuading,” “sharing our expertise” or even “taking control of the situation.” But for the sake of this article, let’s call it what it is… arguing. Read more
NO! Selling Real Estate (well) is NOT a Part-Time Job!

Whether your niche is real estate investing or if you are an agent, you will enjoy this article excerpted from my new book, Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect Read more
Gas Prices Too High to “Waste” My Time with Buyers? Oh, Puh-leeeaze!

I’m so sick of hearing how real estate agents can’t afford to work with buyers anymore - UNLESS that buyer has signed a buyer agency agreement AND has an iron-clad loan commitment in hand - because of the high cost of gas. What a crock!
20 Ways to Blow it with Your Sphere of Influence (SOI*)

I love SOI. It’s my thing; it’s my passion. I think every self-employed salesperson oughta include a little SOI in their arsenal. Or a lot. Read more
What’s the Best Way to Ask for Referrals? Don’t!

If you’re asking the question, “What is the best way to ask for referrals?” that tells me that something about doing it bothers you. Read more





