About the Author:
Steven Van Yoder is a recognized expert on public relations, executive branding and thought leadership marketing. Yoder has been featured in over 200 publications. Steven speaks regularly to business groups and his insights about marketing, branding and thought leadership marketing.
Get The Word Out Communications, his San Francisco-based marketing, branding and public relations firm, helps helped hundreds of companies become recognized authorities in their industries, reach their best customers, and develop a unique brand identity to attract more business with less effort.
Steven is based in San Francisco and can be reached at steven@getslightlyfamous.com or at www.getslightlyfamous.com.
The Brand Umbrella
I live in San Francisco. For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu!
Earning Trust Online
Steven Van Yoder recently sent us an article which speaks about establishing trust and credibility online. While focused towards an online business, it is very relevant to a real estate agent seeking to plant their flag in an ever increasing Web 2.0 world and beyond.
Create Instant Authority By Writing A Book
As we look more towards showing our readers how to profit in real estate by either real estate investing or by conventional brokerage representation means, contributing author Steven van Yoder presents an article about writing a book.
If you think writing a blog gives you authority, wait till you see the reaction from your clients when you give them a copy of your new book! Read more
