The National Association Of Realtors Is A Cult!
February 9, 2008
The National Association of Realtors seems, for all intents and purposes, to be a cult! How else would you explain the erratic, non-sensical behavior and statements that are generated by this organization. Read more
Welcome To The Jungle Baby!
February 6, 2008
It seems that while the Ummel case grabbed a bit of the spotlight because of her lawsuit, she in fact was not the trailblazer she hoped to be. Rather, it seems, she is following the course of action of another lawsuit against a real estate agent. Read more
I Hate Realtors!…What A Marketing Slogan!!!!!!
February 6, 2008
Marketing as defined in Wikipedia:
“Marketing is a societal process that is needed to discern consumers’ wants; focusing on a product/service to those wants, and to mold the consumers toward the products/services. Marketing is fundamental to any businesses growth. Essentially, marketing is the process of creating or reorganizing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.”
What Do You Do When You Have Nothing To Lose?
February 3, 2008
Well if you think you have seen it all, here’s a new one for you.
Imagine that you want to buy a house for you and your family but you don’t have enough money for a down payment. No friends or family to help you along. No dowry from the in-laws, your savings just don’t add up to much, and you have no real plan to save more. Read more
Urgent Short Sale Deal And The Lender Has Already Approved The Price
February 2, 2008
Time and time again, I keep reading the above-referenced headline in email after email sent to me by the obviously inexperienced, unqualified, unprofessional and completely oblivious real estate agent. Read more
The Five Competitive Forces That Shape Strategy
January 31, 2008
Since 1922, The Harvard Business Review has been published as a monthly digest of research-based articles written specifically for high ranking business practitioners.
It is an esteemed publication and is revered by the icons of global business management and is highly regarded as being quite authoritative in scope by the leaders in the fields of academic research as well as upper level managers, executives, and management consultants of a wide array of major industries. Read more
I Told You It Was A Going Out Of Business Sale!
January 30, 2008
On January 8, 2008, there was a blog posting here that caused quite the firestorm. In that post it was stated that it sure seemed to us like the National Association of Realtors had decided not to answer the bell and was in effect commencing a going out of business sale. Well today, there’s more evidence that the end for many in the industry, may not be that far off after all. Read more
What Is Your Brand Identity?
January 28, 2008
Brand Identity
Definition: How you want the consumer to perceive your product or your brand. Read more
How Would I Justify My Commission?
January 28, 2008
Over the last week or so, I wrote a couple of posts relative to defending the almighty sacrosanct real estate commission. Read more
The Listing Addendum Every Seller Must Have And Most Agents Will Never Agree To
January 27, 2008
Last week there was a lot of chatter on real estate industry blogs about the Ummel case in Carlsbad, California in which a client has taken her real estate agent to task over alleged misrepresentation and incompetency. As can be expected, many major news media organizations have picked up on the story and it has become a big news item across the Country. Read more
