Established in 1965, Benetton is present in 120 countries around the world. It presently has global sales in excess of $2 Billion dollars annually. Yet many in the mainstream find their advertising and marketing strategies downright offensive. The aim of United Colors of Benetton corporate communication is to create the image of a global enterprise [...]

Brand Identity Definition: How you want the consumer to perceive your product or your brand. Today’s marketer can position themselves any way they want to. Whether you want to appeal to dog lovers, single mom’s, Gen X or Gen Y’ers or empty nesters, you can create a brand that will align you with the market [...]

Location, Location, Location are no longer the three words that are most important in real estate. That distinction is now been awarded to conversion, conversion, conversion!

Today’s question comes from Charlie in Los Angeles: Dear Short Sale Professor, Why is it that so many Realtors just don’t get it? I mean it seems they are more part of the problem than part of the solution. What gives?

Introducing the Short Sales By The Numbers Online Video Course. This video tutorial is a comprehensive, 25 video course that takes you step by step and shows you how to properly and successfully complete a short sale. Over 1,000 real estate agents and investors across the USA have found this to be one of the [...]

Foreclosures, the sub-prime crisis, trustee auctions, mortgage bailouts, you name it and it has been Murphy’s Law personified in the real estate industry. The housing industry is mired in the worst slump in recent history and many real estate agents who earn their living from the commissions earned from the sale of a home have [...]

A couple of days ago I asked, if real estate agents had any idea as to how to make money. Hmmm, the results were quite revealing. Most agents we have spoken to and who desired to remain anonymous feel that they really don’t have any hope of making any money before the end of the [...]

Lately we have been getting more and more email from agents across the Country who have not seen a commission check in some time. We have also heard from many Realtors who say that getting by on a commission check here and a commission check there just isn’t cutting it.

Over the last year the B&B Crew have interviewed a number of people in the real estate world. Some very prominent agents, some very prominent business leaders and some representing some of the best products being made available to the real estate industry.

Have you noticed the funeral dirge being played out on the RE.net lately. Redfin layoffs, Zillow layoffs, and tons of real estate agents lamenting about the market.