I don’t want to enter into any sort of discussion about Tiger woods’ indiscretions. I’ll leave that to he and his wife. What I do want to point out is the sheer marketing genius behind this new Nike commercial which began running last night.
If you have not had a chance to watch it, then take a moment and watch this video:
Nike, based in Beaverton, Ore., said the ad was created by Wieden+Kennedy, an advertising agency based in nearby Portland, that the company has partnered with for years.
In the stark, black-and-white ad, a solemn Woods looks directly into the camera without speaking while a recording of his late father is heard, speaking about taking responsibility.
Woods’ father is heard as if he is speaking to his son. “Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?”
I’m a marketing guy and I just happen to be marketing real estate right now. I look at this ad and see so much of what it does within the conception of simplicity. Simplicity is not confining when you know how to make a statement.
Over the last week I have created quite the stir because of a marketing piece that I released. I had some who loved it and some who hated it, but it was passed all around the Internet and it has worked out very well for us. You see marketing doesn’t have to be liked. It doesn’t have to be approved. The best marketing brings out emotion.
In our case, the emotion on our piece brought considerable traffic, a ton of subscribers and a good deal of Adsense revenue. It also helped us begin some new relationships.
I think the same will happen with this Tiget ad, on a much bigger scale. You see, many will love it, many will hate it but in the end the publicity it will generate is extremely valuable for the Nike brand and for Tiger himself.
Do I condone what he did? It’s none of my business. Do I applaud Nike for having the chutzpah to jump all over this like a cheap suit…you bet you bottom dollar I do. This video is going viral as we speak and regardless of what side of the Tiger fence you are on the Swoosh can not be avoided.
I ask you this..what are you doing right now in your real estate business as an Investor or a Realtor to stand out from the pack? To be bold and agressive in your approach? Think about it. Can anyone say anything special about you? Do they even know who you are? Are you a faceless drone existing in a pool of investors and agents?
Like Earl Woods said to his son in the video above, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?
Or will you conduct business the same way you did yesterday, and the day before that…and the day before that…
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