Established in 1965, Benetton is present in 120 countries around the world. It presently has global sales in excess of $2 Billion dollars annually. Yet many in the mainstream find their advertising and marketing strategies downright offensive. The aim of United Colors of Benetton corporate communication is to create the image of a global enterprise [...]
With the median age of real estate agents being 52 years of age (source NAR), new Realtors hoping to make their mark in the real estate business are casting aside conventional wisdom.
States shown in white indicate that rebates are allowed and states in yellow indicate states where they are not allowed. Now that we all know this, there are three quick questions that need to be asked before we go any further. (see large map blow)
As I am constantly in search of constant promotion and link love, I recently ventured over to Trulia Voices. I love the format. Consumers post questions about real estate and anyone who subscribes to a certain criteria that you choose, will receive the questions via email and then you have the opportunity to post your [...]
The California Association Of Realtors recently released their “2008 Survey of California Home Buyers”. The data found in this survey isn’t all that astounding to those who have actually been using such information to improve their business. However it further underscores how many real estate agents are out of touch with reality in regards to [...]
Last October marked the 50th anniversary of a marvelous book that, in my opinion, should be read by all in business or contemplating going into business..even real estate agents…by that I mean those who are actually seeking to run a “business”.
The MLS, long the crucial center of a healthy, functioning real estate brokerage industry, now finds itself in the center of controversy and a fight for survival in turbulent times. More than just data warehouses, MLS systems are marketplaces for inventory and a proving ground for consumer access to the MLS.
I live in San Francisco. For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu!
Steven Van Yoder recently sent us an article which speaks about establishing trust and credibility online. While focused towards an online business, it is very relevant to a real estate agent seeking to plant their flag in an ever increasing Web 2.0 world and beyond.
PC Magazine (www.pcmag.com), bills itself as the “most important technology publication in the world” with, and has a readership of more than 6.6 million highly engaged technology buyers and readers.
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