Tag Archives: real estate marketing

Whiteboard Wednesday January 26, 2011 | The Truth About Backlinks

Whiteboard Wednesday’s Video – Today’s Installment: The Truth About Backlinks In today’s installment we discuss the myth of needing thousands of backlinks to rank in Google or that obtaining backlinks is time consuming and expensive. Hogwash! Today’s video was prompted from a Realtor acquaintance who wants to break away from selling …rather trying to sell [...]

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Whiteboard Wednesday’s Video – Today’s Installment: Making It Easy For Realtors!

*** Note- We design the videos to be viewed in full screen mode so make sure to click the “x” looking icon in the bottom right of the video player to watch in full screen mode *** Whiteboard Wednesday’s Video – Today’s Installment: Making It Easy For Realtors! Maybe I should have picked Teaching Thursday’s [...]

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The Short Sale Is Dead! The Rocket Docket Rules! [Video]

The Short Sale Is Dead! The Rocket Docket Rules! Ok, I’m calling it and yelling it from the mountain tops…well from as high a roof here in South Florida as I can find as we are kind of lacking for mountains. But you know what I mean. The Short Sale as a viable method of [...]

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Create Instant Authority By Writing A Book

As we look more towards showing our readers how to profit in real estate by either real estate investing or by conventional brokerage representation means, contributing author Steven van Yoder presents an article about writing a book. If you think writing a blog gives you authority, wait till you see the reaction from your clients [...]

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Don’t Ask A Real Estate Agent Anything About Real Estate Law

Although I am a Fort Lauderdale real estate agent, real estate law, or maybe perhaps real estate folklore, says that agents can not give legal advice as this may be seen as being guilty of practicing law without a license. If that’s the case if someone asks me about their cough and I tell them [...]

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Can You Help Me Please Real Estate Expert?

You have spent months getting your blog in order. Making sure your lead generation system was working perfectly, thinking of and writing numerous blog posts per day, constantly tweaking your site so that it is a sleek SEO driven machine.Maybe you have spent thousands of dollars on a marketing campaign to get you the same [...]

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Sometimes Ticking People Off Is Exactly The Intent – Warning Graphic Images

Established in 1965, Benetton is present in 120 countries around the world. It presently has global sales in excess of $2 Billion dollars annually. Yet many in the mainstream find their advertising and marketing strategies downright offensive. The aim of United Colors of Benetton corporate communication is to create the image of a global enterprise [...]

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How A Realtor Can Work With A Real Estate Investor

It’s no secret to most Realtors that the housing market is in the toilet right now, but there is still a group of aggressive buyers who are still quite active. The Real Estate Investor. While the mere thought of working with investors causes some Realtors to cringe, it’s time for the vinegar and oil relationship [...]

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What Is Your Brand Identity?

Brand Identity Definition: How you want the consumer to perceive your product or your brand. Today’s marketer can position themselves any way they want to. Whether you want to appeal to dog lovers, single mom’s, Gen X or Gen Y’ers or empty nesters, you can create a brand that will align you with the market [...]

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Do You Eat Monkey Brains? or The Top 5 Reasons Your House Is Not Selling

Ok Mr. & Mrs. Homeowner. Your house is on the market and has been for quite some time. You hired a real estate agent. You have held the open houses. You have had the home staged for optimum presentation. But it still will not sell. What’s the problem?

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