Established in 1965, Benetton is present in 120 countries around the world. It presently has global sales in excess of $2 Billion dollars annually. Yet many in the mainstream find their advertising and marketing strategies downright offensive. The aim of United Colors of Benetton corporate communication is to create the image of a global enterprise [...]
Lady Gaga Has Used Cocaine…And We’re Supposed To Be Shocked? Okay let me get this straight. Lady Gaga has admitted to using cocaine and this is news…how? I mean what’s next? Is she going to tell us that she’s not a virgin anymore either? Seriously, are we that starstruck that this kind of information passes [...]
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