Marketing To Mom On Facebook | Mothers In Social Media

Marketing To Mom On Facebook | Mothers In Social Media

Don’t look now but your Mom’s been hanging out on Facebook. In fact so much so, that the Social Network as it was, is no more. It’s a mom’s world now.

According to Edison Research’s 2011 Moms in Media Report, an eye-opening 62 percent of mothers have active profiles on Facebook.

If you have been using Facebook for any length of time you obviously have seen the landscape changing. Yes, you may still occasionally find the “drunk girl” picture or wasted frat boy with the tattooed face here or there but it’s becoming rarer and rarer.

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Now we’re seeing more and more mothers using social media to share news and information, connect with distant friends and interact with brands and products.

Some of the key findings of the report were:

• Moms have come to depend on the Internet for everyday life as their most “essential” medium.
• Moms spend more time online daily than the general population, crossing the 2.5 hour threshold in 2011.
• Moms are highly active on Facebook, with 62% of American mothers having a profile on the popular social networking service.
• Smartphone ownership among Moms has exploded in two years, with 36% reporting smartphone ownership (compared to 31% for the general population).

That brand and business interaction is what is catching the eye of Madison Avenue, and what should be piquing your interest as well.

Facebook plays right into moms’ interests and lifestyles. Strapped for time and hungry for information, moms can find everything they want to know in one place.

Facebook has become an extension of family photo albums, sideline chats at soccer games, long phone calls to faraway relatives and check-ups on kids in college.

Companies such as Stoneyfield, Wal-Mart and General Mills are well aware that moms control family spending, and 40 percent have purchased something based on a review they saw on Facebook.

Today’s Mom is THE demographic to target. She is the CPO of just about every household. CPO being Chief Purchasing Officer.

Moms also are the most connected of any demo. They spend more time online than any other group.

For news and information, they don’t read newspapers and they don’t listen to the radio and they find that the Internet is the most essential aspect of media in their lives…even above television.

In the last 3 years, the number of Mom’s on Facebook has grown 700%. Yeah, I said 700%!

So what’s the takeaway. It’s simple. If you are marketing a product or service and its one that is consumed or used by a family…which accounts for just about everything in a grocery store or mall….and you are not targeting Moms, then you are missing the mark…big time.

What is most interesting is how slow most brands and businesses are in adapting to what their main consumer is doing.

The shift ideology has caught many a company with their pants down.

Maybe it’s because they aren’t aware of this data. But I believe there’s something else going on.

I believe that a lot of brands and businesses just don’t get it. In fact, I’ll go a step further and say they don’t want to get it.

For far too long it’s been too easy to film or record a commercial and write a check to a network and “see what happens”

Now you actually have to engage with your consumer. Now you actually have to listen to your consumer.

a lot of people spoke the old mantra that the customer is always right without believing it. Now with social media, the customer isn’t just always right, they’re always talking as well.

And remembering my mom when I was growing up, she talked a lot.

Brands and businesses better be listening