Social Media From A Business Perspective [Video]

Social Media From A Business Perspective

I get a lot of emails from prospective clients as why they should get involved with social media. Sometimes I tell them they probably shouldn’t. For those where it makes sense, here’s what I tell them.

Today’s Question comes from Devon from Charlotte, North Carolina, and Devon wants to know What are the main reasons for participating in social media from a business perspective?

My ideology as it relates to social media is that there are only 5 reasons to utilize the medium.

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Number 1, to increase overall brand awareness. That being to get the word out by driving significant views to a website, increasing the number of fans to a Facebook page, increasing the number of followers on Twitter, and increasing video views on YouTube and other video networks.

But that’s just the beginning, Secondly, another good reason would be to use social media to generate leads. By using downloadable content, hosting webinars, speaking at events and recording them for on demand viewing, utilizing email capture forms and newsletter subscriptions…you’ll consistently generate real, focused leads for future conversion.

Number 3 on the list is using social media for customer retention. Too many businesses look only to bring in new customers not realizing that their biggest revenue generator is often their existing customer base. Social media affords a company the great and consistent opportunity for ongoing customer retention.

Number 4, using social media to increase sales conversions. As many business execs are focused on the bottom line, a successful social media campaign has to be able to show the guys upstairs how their social media program relates to actual dollars.

We use show brands and business owners how they can actually use social media as a selling tool. F-commerce and social commerce are growing options for most brands and businesses and without using social media as another point of sale, you are leaving a lot of money on the table…or worse, you’re creating a great opportunity for a savvy competitor.

And number 5, We utilize social media to measure the effectiveness of the entire process from brand awareness to the close of the sale to the post sale servicing.

Social media is so much more than a tweet here or a Facebook update there. It requires a well thought out plan coupled with seamless execution and reviewable analysis to ensure success.

As always, if you have any questions feel free to email me at the address below and don’t forget to visit us on Facebook.

That’s it for today’s episode and we’ll talk to you next time.