Social Media Doesn’t Work For Realtors? Really? That’s A Crock! [Video]

Social Media Doesn’t Work For Realtors? Really? That’s A Crock! [Video]

I keep hearing from Realtors that social media doesn’t work for them. I have even read where some prominent real estate bloggers say that social media isn’t a must have. But the problem is it seems that no one is training Realtors how to properly utilize social media for their benefit.

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I’m not talking about tweeting out every listing or filling up Facebook feeds with property postings from Postlets. I’m talking about nurturing clients in “barbershop fashion”. It seems that Realtors, despite being in the people business, don’t know how to relate to people in social media except in trying to get them to buy something.

That kind of activity is sure to bring on failure. So is social media the problem or an agent’s lack of proficiency?